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It is predicted that although the U.S. personal care packaging market is mature, saturated and relatively slow in development, plastic packaging will still be one of the future market development hotspots

it is predicted that the current market value of personal care packaging is 30. $400million, and its revenue is expected to grow to 39% in 2012. US $700million, mainly due to some remarkable achievements in plastic packaging bottles in this field. After analyzing this data, we found that the field of plastic bottle packaging accounted for 27% of the total market value. USD 300million, which is expected to increase to 3.6 billion by 2012. This shows the importance of the plastic packaging market

in the field of personal care products, packaging is considered to be one of the most effective ways to distinguish brands and promote sales. Only in the field of plastic packaging can personal care manufacturers actively tap potential, expand scope and strengthen flexibility, so as to achieve rapid brand development on the basis of ensuring the lowest cost

figures and market trends listed in the latest report of Frost & Sullivan Market Research Company (American personal care packaging market) show that this industry is still in a transitional stage, and most public brand personal care products have begun to change, gradually preferring to use other original products to replace glass and metal, of which plastic packaging materials are the most popular. As a packaging material, plastic materials are popular for their highly flexible performance. In recent years, due to the rapid improvement of plastic bottle in design, decoration, material selection, forming process and technology, it has been more and more widely used in the packaging of cosmetics and washing products, and its role and position in packaging materials have become more and more prominent. With the development of packaging materials and packaging technology, plastic bottles are widely used in the packaging of cosmetics and washing products, such as polystyrene, polyvinyl chloride, polyethylene, polypropylene, etc Plastic materials with rich sources and good forming performance can be made into plastic bottles with various structures and shapes, and can be used for various decoration and horizontal design, so as to give better play to the sales function of packaging. For example, transparent PET plastic bottles have become the packaging containers used by daily chemical and cosmetic manufacturers

pet bottles are characterized by a wide range of capacity. For high-strength and transparent plastic bottles produced by stretch blow molding process, the commonly used capacity range can range from tens of milliliters to 2 liters; Good transparency and gloss, good plasticity, impact resistance and dimensional stability, stable chemical properties and good gas resistance; Soft touch. Some enterprises and brands, such as NAIS, blue moon, kaimi and Watsons, have taken the lead in using PET packaging containers for shower gel, skin care products and washing products

it 4) argument 2: the use of this kind of plastic and rubber is largely determined by the flat pushing jaw. The report also said that in the next few years, this trend will continue to maintain the current furnace charge price in Jiangsu at 1590 (1) 630 yuan/ton, which is also a main reason for the rapid increase in the number of plastic packaging. Other favorable promotion factors include other new trends in market development, such as the wide application of portable product packaging and some special product types (such as cosmetics and sunscreen products); The prosperity and development of male cosmetics and anti-aging products will also bring more development opportunities for plastic packaging; In addition, as consumers pay more and more attention to ecological and environmental protection, many daily chemical enterprises have begun to pay attention to environmental protection, and have also added environmental protection considerations to the selection of packaging materials, considering whether these materials can be recycled. To develop green packaging, we should consider: attach importance to the development and substitution of packaging materials, develop environmentally friendly materials to replace traditional materials; Pay attention to the recycling and reuse of packaging waste; Actively adapt to the global green consumption fashion and promote the development of commodity packaging towards "green packaging". The consumption concept with great awareness of environmental protection will also promote the further prosperity of plastic packaging

as predicted by many people in the industry, the packaging of cosmetics and washing products needs to be protective, functional and decorative. The Trinity is the future direction of packaging development. Plastic packaging materials undoubtedly have great advantages. For example, the packaging industry has been committed to developing a packaging product that can not only effectively protect the functions of content materials, but also meet the needs of luxury and novel appearance. The plastic container produced by multi-layer co extrusion blow molding technology can meet the above two requirements. It enables different types of plastics with different properties to be extruded together and formed at one time. The product integrates the advantages of each component material and meets the barrier requirements of high-end cosmetics and washing products. Completely isolate light and air, avoid oxidation of cosmetics, and obtain wonderful visual effects and unique hand feel by mixing different kinds of plastics. In addition, the advantages of plastic containers have always been light, strong and easy to produce. With the development of plastic technology, plastic products have gained the transparency that only glass had before. PETG is easy to be colored, and after anti UV treatment, the transparency remains unchanged, and it is possible to gradually replace the glass bottle. Develop various functional plastic containers, pay attention to the use and development of new materials and technologies, and meet the packaging of different grades of products and consumer needs, such as UV resistant HDPE plastic bottles, which are used for the packaging of cosmetics and washing products, and have great development prospects

looking forward to the future, the report emphasizes that the industry is also facing many challenges, such as price pressure may reduce the profit margin of the industry; More and more multinational enterprises' pursuit of global expansion and packaging industry integration may also hit small and medium-sized plastic packers

when the pressure is high, in general, opportunities and challenges coexist. The road ahead of plastic packaging is not smooth, but it will be bright.

source: China's ecological economy

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