The hottest application case in SAP automotive ind

SAP automotive industry application case

according to the estimate of officials from the industry department of the national development and Reform Commission, by 2010, China's domestic car ownership will reach about 55million, and the level of automobile will reach 40 vehicles/1000 people. According to relevant data, the average number of cars in China is 24/1000. The huge market potential has attracted more and more international well-known automobile manufacturers to set up factories in China to reduce costs and improve market share. At the same time, the number of imported vehicles directly purchased has increased rapidly, with twists and turns and other mechanical performance tests. According to the data provided by the China Automobile Industry Association and the customs, 179100 vehicles (including chassis) of various types were imported in 2006, a year-on-year increase of 40.28%; The cumulative import amount was US $5.952 billion, a year-on-year increase of 49.72%. With the cross-border sales of finished vehicles, there are various problems in the supply of supporting parts and after-sales maintenance. How to effectively solve these problems has become a barrier for foreign automobile export enterprises to expand the Chinese market

as one of the largest automobile manufacturers in Europe and America, M company has increased its investment and control in the Chinese market in recent years. In 2003, the enterprise established a joint venture with a well-known automobile manufacturing enterprise in Beijing with a history of nearly 50 years to produce two series of cars of the foreign brand in China, while other series of cars and commercial vehicles are currently imported into the Chinese market. In order to enable customers to experience the true "star emblem concept", the company has made major adjustments to the original spare parts supply and after-sales maintenance service system. With the help of information means, the service is not only implemented in single cars and single stores, but also the data can be analyzed horizontally and predicted

the company's informatization construction focuses on it architecture and core business applications. The most important core business system of the company is based on the 3rd Medical Plastics forum held at Chinaplas exhibition this year, which will be the best vehicle sales system developed by SAP system, dealer management system and importer management system based on ADP Kerridge autoline platform

it infrastructure

with the rapid development of the company's business in China, the information department is facing great challenges: how to combine IT technology with enterprise operation and development, create a good and sustainable it management model, and tie it with the company's operation, so that the company is more flexible than its competitors and can better adapt to the rapid changes in the market

4 years ago, the company had about 150 employees in China, and the information department had only 4 employees. At that time, the newly appointed CIO was farsighted and foresaw the rapid development of the company in China in recent years. He transformed and expanded the data center in advance and expanded the IT team at the same time. At present, the headquarters of the company in Beijing has about 700 employees, and the information department has nearly 40 people supporting various core business systems of the company. At the same time, they are responsible for business support to joint ventures, branches, dealers, their subordinate auto finance companies and Northeast Asia purchasing companies. In order to meet the data requirements of larger capacity and establish a more secure and reliable IT system, Beijing headquarters plans to establish a new data center this year. The data center will use dedicated lines to connect all joint venture factories, dealers and repair workshops in China. Provide more secure protection for various business operations of the company, and strengthen the redundant backup and disaster recovery capability of data. The staff of the company's Asia Pacific it headquarters in Singapore assisted in the establishment of the data center, and the implementation plans were in strict accordance with the standards and regulations of the company's global IT architecture. It is reported that the company has strict and unified management of various IT systems around the world, such as routers, switches and servers, until each network printer and PC have unified naming rules around the world

core business system:

as a manufacturing enterprise, from product research and development, production, logistics distribution, to marketing and sales, after-sales service, as well as a large amount of financial information generated in this process, all need the support of various powerful IT systems. It is not easy to carry out unified and standardized management of various application systems in the world. A set of IT systems that can meet various complex business processes of the company often need many years of improvement and development. The annual investment in IT applications is also considerable. It management advocates to integrate IT resources in all countries for the same or similar business needs, and apply the same i-driven cylindrical gear drive T system to meet the business needs. For the company's main business: Automobile sales, spare parts sales and automobile warranty, the company adopts the same it solutions in all countries in the Asia Pacific region. The schematic diagram is as follows:

in terms of vehicle sales, the company adopts the vehicle management and sales system developed based on SAP system; For the auto retail business of dealers, the company provides dealer management system based on ADP Kerridge autoline platform for all dealers in the Asia Pacific region; In terms of parts sales and automobile warranty, the company adopts the importer management system, which is also developed by ADP Kerridge. There are interfaces between the systems. For example, the financial ledger generated by IMS can be transferred to the financial module of sap, and SAP's vehicle data can be automatically imported into the CRM module of IMS system for future after-sales service to record the vehicle maintenance service history...

vehicle sales

for the sales business of imported vehicles, the urgent problem to be solved by the IT department is how to improve the production plant The ability of suppliers and third-party partners to quickly collaborate with customers and employees. First, let's simplify the entire complex logistics supply chain process as shown in the following figure:

the company needs a vehicle logistics solution to meet the seamless integration and collaboration between the entire vehicle production, transportation, import, sales and other links as well as multiple internal and external organizations. At the same time, improve the transparency of enterprise data: for example, improve the forecast delivery schedule of vehicles, packaging logistics, transportation optimization and tracking, summarize and arrange timely supply, etc

after years of R & D and improvement, the IT department has provided the vehicle wholesale system template running on the sap platform. Its core module is the vehicle management system: vehicle management system (VMS). The system framework diagram is as follows:

vms records the vehicle's master data, such as chassis number, vehicle configuration information, owner information, etc. At the same time, it is closely related to SAP's standard modules such as mm (material management) material management, PP (production planning) production planning, and SD (Sales & distribution):

the expenses and sales revenue generated in each stage of the entire vehicle logistics process are reflected in SAP's financial module in real time. The company's financial control department can quickly provide various financial statements to the management, If the balance sheet and income statement are generated according to different profit centers; Analyze how to further reduce operating expenses in the process of vehicle logistics sales through the cost center; Sales profit analysis and investment control of different models of the company

through the DFE (dealer front end) system, dealers can access VMS information through the Internet, such as querying vehicle inventory and vehicle logistics

sap vehicle wholesale system realizes the seamless integration of the whole vehicle production, transportation, import, sales and other links. Through implementation throughout the Asia Pacific region, it maximizes the return on it investment. At the same time, the improvement of vehicle logistics speed has also brought higher customer satisfaction

dealer management system (DMS)

in the current Chinese automobile market, enterprises have to face a large number of dealers with limited radiation area and great strength. These dealers play a vital role in the process of expanding the market to the third and fourth tier cities. In other words, who owns the dealers will own the future market. Therefore, while expanding the market, the company should strengthen its control over sales channels, which requires mature IT systems and implementation processes to help the enterprise build its sales and market management business model and support system, so as to improve channel loyalty and market transparency, and finally extend the coverage of the enterprise's sales market and enhance the competitiveness of the enterprise in the market

the company has used the dealer management system based on ADP Kerridge autoline platform worldwide: the core of the system is the market module (CRM), which records all the owner and vehicle information. Through six business modules including sales management, parts management, financial management, workshop scheduling and automobile warranty, the company helps the company to effectively and comprehensively manage its dealers by region. Through these business modules, the sales and marketing department of the enterprise can understand the sales status of each distribution point, effectively control the fund, make better use of the industrial flow of recycled plastic particles and the national inventory, make it reasonably distributed, meet the purchase needs of customers in the shortest time, transmit the drainage policies to each distribution point as soon as possible, and ensure their effective implementation

autoline DMS also provides interface programs with ASRA and ASRA

epc (electronic parts catalog) is an electronic parts manual. A car has thousands of kinds of spare parts, and EPC can realize graphical query on various parts of the car. The three-dimensional model of the vehicle can be displayed by inputting the vehicle model in the system, and the disassembly type omni-directional display of the vehicle structure can be carried out. Select the required part with the mouse, and the part number will be automatically displayed in DMS, and the part can also be automatically placed in the "shopping cart". EPC is also a huge vehicle configuration database. The configuration information of each vehicle sold by the company in the world can be queried in the system. As shown in the figure below, input the vehicle chassis number in EPC, and the factory configuration of the vehicle can be retrieved. The right half of the figure below shows the three-dimensional disassembly diagram of the front door of the vehicle. The left half can list all the corresponding part numbers and description information:

wis (workshop information system) is equivalent to an electronic manual for vehicle maintenance, which contains fault diagnosis and troubleshooting methods for various vehicles. ASRA is the abbreviation of German words. Through ASRA, you can query the fault codes of all vehicles and the maintenance man hour rate specified by the manufacturer. The master data in WIS and ASRA can be imported into autoline through the interface program. The fault code and man hour rate are recorded in the system in millions, and thousands of new records are generated every month on average. These interface programs greatly reduce the maintenance of the system

for dealers, DMS provides complete it solutions for all their business processes, such as vehicle sales, parts sales and procurement, vehicle maintenance and warranty, and financial management. DMS has a strong interface with IMS (importer management system). For example, dealers can directly place orders to purchase parts from manufacturers through DMS, and can also directly submit vehicle warranty claims to manufacturers' IMS. Through DMS, dealers and automobile manufacturers have a complete information exchange and management platform. (end)